AI website chat that qualifies and books leads
How many of your website visitors leave without anyone ever talking to them?
Most site chat answers questions and stops there. SurFox AI greets every visitor in seconds, works out if they're a fit, handles their hesitation, and books the appointment.
Exactly what we give customers: no sales pitch, just the product.
Chat with Brightway Homes
Sample conversation
Used by teams like



and many more
One customer: 160+ hot leads in 30 days.
How it works
We build it for you.
SurFox AI writes the talk track, qualifying questions, and objection handling for your business.
It talks to every visitor.
Day or night, it answers in seconds and qualifies as it goes.
It books the appointment.
Ready leads get booked. Leads who aren't ready get followed up automatically.
What makes it different
A typical chatbot
Answers questions
SurFox AI
Qualifies and books
Not a generic chatbot.
It's built around your offer and your buyers. We set it up; you don't write a thing.
Learns what books.
On Growth and up, it learns which messages lead to bookings and leans into them.
The same brain as your SMS and voice.
One talk track across every channel, so leads hear one consistent story.
One brain. Three doors.
SMS, website chat, and Voice AI share the same talk track, the same qualifying questions, and the same learning. A lead can text, chat, or call. They get the same conversation either way, built for your business.
SMS
SMS texts back new leads in seconds.
Web Chat
Web Chat qualifies visitors on your site.
Voice AI
Voice AI answers inbound calls and books on the call.
Every plan includes all three, Starter included.
When a visitor leaves, AI SMS follow-up keeps the conversation going. When they call, the AI voice agent picks up.
Questions
What's the difference between an AI chatbot and SurFox AI web chat?
A typical chatbot answers questions. SurFox AI asks your qualifying questions, handles objections, follows up, and books the appointment. It's built for your business and isn't a generic template.
Who sets up what the chat says?
SurFox AI builds the talk track, qualifying questions, and objection handling for you.
Is web chat included on the cheapest plan?
Yes. Starter ($49/mo) includes web chat and Voice AI along with SMS. Starter doesn't include learning; Growth ($597/mo) and up do.
Does the website chat use the same script as SMS and voice?
Yes. All three channels share the same talk track and the same learning.
See it work before you talk to anyone.
Get a login to a live demo account. It's exactly what we give customers: no sales pitch, just the product.