What's the Real Cost
of Qualifying Leads?
Your SDRs gave up on thousands of leads. SurFox AI brings them back to life.
Calculate Your ROIBuilt for the Leads Your Team Already Gave Up On
SurFox AI isn't an inbound tool — it's a resurrection engine. Upload your existing database, and our AI re-engages cold leads with psychology-based SMS conversations. No new lead costs. No wasted ad spend. Just revenue hiding in your CRM.
The SDR Math Nobody Talks About
The Visible Costs
- Base Salary$50,000 – $70,000
- Variable Commission$20,000 – $30,000
- Benefits & Taxes (30%)$15,000 – $21,000
- Tech Stack (CRM, Dialer, Tools)$6,000 – $8,400
- Subtotal$91,000 – $129,400
The Hidden Costs
- Management Overhead$10,000 – $25,000/yr
10-15 hrs/week of manager time per rep
- Ramp Time Penalty$8,000 – $10,000
3-4 months to productivity, paying full salary for 25-50% output
- Turnover Replacement$100,000 – $115,000
Per departure (average tenure: 14-18 months)
- True Annual Cost Per SDR$105,000 – $165,000
When Cold Leads Reply, Speed Still Wins
When a cold lead finally responds, speed still matters. SurFox replies in under 60 seconds — not 24 hours.
more likely to convert when responded to within 5 minutes
drop in qualification odds after just 5 minutes of delay
SurFox AI response time when leads reply
average human SDR response time to re-engaged leads
of customers buy from whoever responds first
AI monitors for replies — even nights and weekends
Your SDRs moved on to new leads. When an old prospect finally texts back at 9 PM, no one's there to respond. SurFox AI never sleeps — and never misses a reply.
Reviving Leads: SDRs vs SurFox AI
| Metric | Human SDR | SurFox AI |
|---|---|---|
| Annual Cost | $105,000 – $165,000 | $5,964 – $23,964 |
| Response Time to Replies | 42-47 hours average | Under 60 seconds |
| Availability | 8 hours/day, 5 days/week | 24/7/365 |
| Ramp Time | 3-4 months | Minutes |
| Turnover Risk | 34-40% annually | 0% |
| Cost Per Qualified Lead | $262 | $26 |
| Database Coverage | Limited by headcount | Entire database |
Calculate Your ROI
See how much revenue is hiding in your existing lead database.
Your Database
Cold leads in your CRM that haven't been contacted recently
Your team's typical conversion rate on these leads
Based on AI engagement and instant response data. Start conservative if skeptical.
Your Results
Your Potential Annual Impact
$639,036
Cost Savings
$234,036
Additional Revenue
$405,000
ROI
10,715%
Payback Period
3 days
The Lead Resurrection Opportunity
What Traditional Platforms Miss
- Only focus on new inbound leads
- Ignore your existing database
- No way to re-engage cold prospects at scale
The SurFox Advantage
- AI re-engages your entire lead database
- Psychology-based messaging that gets responses
- Turns "dead" leads into qualified conversations
Real ROI Example
10,000
old leads in your CRM
300
conversations (3% engagement)
30
qualified appointments (10%)
$90,000
revenue ($3k avg deal)
From leads you already owned and paid for.
This is why SurFox pays for itself in month one.
Why SMS Beats Every Other Channel
| Channel | Open Rate | Response Rate | Avg Response Time |
|---|---|---|---|
| SMS | 98% | 45% | < 90 seconds |
| 20-38% | 6% | ~90 minutes | |
| Phone | 8-12% | <1% | If they answer |
"SMS marketing delivers $71 ROI for every $1 spent — nearly double email's $36 return."
Ready to Resurrect Your Dead Leads?
See SurFox in action. Most teams are fully operational within 24 hours.
30-day money-back guarantee. No setup fees. Cancel anytime.
Plans start at $197/month. Most teams choose Growth at $497 for learning AI.