Responsible AI, Built with Purpose
Our Commitment to Ethical Intelligence
SurFox Infinity is powerful technology. These principles guide how we build it, deploy it, and use it to serve our customers.
Our Core AI Principles
The non-negotiable values that govern every decision we make
Data Privacy is Sacred
Your data remains yours. Complete tenant isolation means no cross-customer learning, no data sharing, no exceptions. We don't train our models on your proprietary information.
Our Commitment: Every tenant operates in a completely isolated environment with encrypted data boundaries.
Transparency Over Black Boxes
We explain how SurFox reaches conclusions. No mysterious "AI magic" - our predictive models use traceable logic and statistical reasoning that can be understood and audited.
Our Commitment: Customers can request explanations for any prediction or score generated by the platform.
Human-in-the-Loop
AI augments human judgment, never replaces it. SurFox provides intelligence and recommendations, but humans make the final decisions on actions that affect people.
Our Commitment: Critical decisions require human review and approval - the AI suggests, humans decide.
Bias Detection & Mitigation
We actively monitor for algorithmic bias in our models. When patterns emerge that could lead to unfair outcomes, we investigate and correct them.
Our Commitment: Regular audits of model outputs across demographic segments to identify and address bias.
Continuous Improvement
AI ethics isn't static. As we learn more about responsible AI practices, we evolve our approach. We commit to staying current with research and best practices.
Our Commitment: Annual review of AI principles with updates based on new learnings and industry standards.
Clear Use Case Boundaries
We're explicit about what SurFox should and shouldn't be used for. Our technology is designed for business intelligence, not surveillance or manipulation.
Our Commitment: Acceptable use policies prohibit harmful applications and are enforced in our terms of service.
What We Don't Do
Clear boundaries on how SurFox should never be used
No Cross-Customer Data Mining
We will never aggregate data across customers to build "industry benchmarks" or "collective intelligence" without explicit opt-in consent. Your patterns stay yours.
No Emotional Manipulation
SurFox analyzes sentiment and intent to help businesses understand customers - not to manipulate emotional responses or exploit psychological vulnerabilities.
No Deceptive Automation
When SurFox assists with communication, it's transparent. We don't enable bots pretending to be humans or automated systems designed to deceive.
No Discriminatory Practices
Our models cannot be configured to explicitly discriminate based on protected characteristics. We monitor for proxy discrimination patterns.
No Surveillance Applications
SurFox is built for business intelligence, not employee surveillance. We don't enable monitoring that violates reasonable privacy expectations.
No Model Training on Your Data
We don't use your proprietary data to train foundation models that serve other customers. Your competitive intelligence remains exclusively yours.
How We Build Responsibly
Principles guide strategy, practices ensure execution
Data Governance
Strict protocols for data handling, retention, and deletion. Regular audits ensure compliance with privacy commitments.
Model Development
Rigorous testing before deployment. Models are evaluated for accuracy, fairness, and potential unintended consequences.
Documentation
Clear documentation of how models work, what data they use, and how predictions are generated.
Your Rights as a Customer
What you can expect from us
Right to Explanation
You can request an explanation for any prediction, score, or recommendation made by SurFox. We'll explain the factors that influenced the output.
Right to Data Portability
Your data is yours to take. Export your data at any time in standard formats. No lock-in, no games.
Right to Deletion
Request permanent deletion of your data from SurFox systems. We comply within 30 days and provide confirmation.
Right to Human Review
Challenge automated decisions that significantly impact your business. Request human review of any AI-generated output.
Right to Opt-Out
Disable specific AI features if they don't align with your values. Use SurFox in ways that work for your organization.
Accountability & Oversight
How we ensure we live up to these principles
These principles aren't marketing copy - they're operational commitments. We hold ourselves accountable through:
Regular Internal Audits: Quarterly reviews of AI system outputs to identify bias, errors, or unintended consequences.
Customer Feedback Loops: Direct channels for reporting concerns about AI behavior, with mandatory investigation and response.
Third-Party Security Audits: Pursuing SOC 2 Type II and ISO 27001 certification for independent verification of data isolation and privacy controls.
Transparent Updates: When we update these principles or discover new ethical considerations, we communicate changes to customers.
Have concerns about how SurFox handles AI?
We want to hear from you. Contact our ethics team at ethics@getsurfox.com
Principles in Practice
These aren't aspirational statements - they're how we operate every day. Building powerful AI comes with responsibility, and we take that seriously.
Intelligence with integrity. That's the SurFox way.