SurFox AI vs Qualified:
Pricing, ROI, and Which One Fits
Qualified converts the visitors who land on your website.
SurFox AI qualifies on text, website chat, and a published Voice number, plus the lead lists you already own.
The Core Difference
Both qualify leads with AI. They start from opposite ends of the funnel.
Qualified
Inbound Pipeline Generation
How It Works:
Qualified identifies and engages visitors already on your website through chat, meetings, and its AI SDR, then routes them into Salesforce. As that chat volume grows, someone still has to work through every conversation it generates and decide who is ready for a rep.
SurFox AI
AI Lead Qualification - SMS, Chat & Voice
How It Works:
SurFox AI qualifies leads who text in, chat on your site, or call a published Voice number, and it proactively texts the lead lists you already own. Upload cold leads, AI qualifies them automatically, and your team only talks to hot prospects.
Side-by-Side Comparison
Quick reference to see which solution fits your lead qualification needs.
| Factor | SurFox AI | Qualified |
|---|---|---|
| Primary channel | SMS, website chat, and a published Voice number | Website chat, email, voice |
| Use case | Inbound doors (SMS, chat, Voice) plus paced outbound lists | Inbound - convert website visitors |
| Lead sources | Any list - aged leads, purchased, events, scraped - plus your own site and phone number | Only website traffic |
| Target customer | SMBs, staffing agencies, real estate, service businesses | Enterprise B2B SaaS with high web traffic |
| Pricing | $49-$2,497/mo, published | Enterprise contracts, quote-based |
| CRM requirement | Works standalone or with your CRM | Built around Salesforce |
| Setup | Self-serve account setup; live once A2P approves | Sales-led implementation |
| Best for | Teams with lead lists but no time to text them all | Enterprises with heavy inbound web traffic |
How Much Does Qualified Cost?
The honest answer is that you have to ask. Here is how the two pricing models actually differ.
Qualified
- •Enterprise contracts with quote-based pricing
- •Sales conversation required before you see a number
- •Implementation is sales-led, measured in weeks
- •Value is tied to Salesforce being your system of record
SurFox AI
- ✓Published pricing from $49 to $2,497 per month
- ✓Self-serve signup, no sales call required
- ✓Live once A2P registration approves
- ✓30-day money back guarantee
About that ROI calculator
Qualified publishes an ROI calculator that models pipeline generated from inbound website traffic. It is a fair estimate if web visitors are your main lead source. It assumes leads arrive at your site first, though, so it says nothing about the contacts already sitting in your CRM, your purchased lists, or last quarter's event export.
If those owned lists are where your revenue actually hides, model that instead.
Run the SurFox AI ROI CalculatorWhen to Choose SurFox AI
Bottom line: SurFox AI is for teams with lead lists but no time to text them all. AI does the outreach, you do the closing.
When to Choose Qualified
Bottom line: Qualified is for enterprises with heavy inbound web traffic who want AI handling visitor engagement inside Salesforce.
Looking for a Qualified Alternative for Outbound?
Qualified excels at converting the traffic that already reaches your site. But if you have cold lead lists, owned databases, or trade show contacts sitting in your CRM, Qualified cannot reach them. That is the gap SurFox AI fills.
If you are evaluating a Qualified replacement specifically for outbound, it comes down to one question: do your leads come to you, or do you need to reach out to them?
Qualified is the right tool when:
- ✓Leads arrive via your website, SEO, or paid ads
- ✓Salesforce is central to how you run revenue
- ✓You have enough inbound traffic to justify the platform
SurFox AI is the right Qualified alternative when:
- ✓You have lead lists that need proactive outreach
- ✓Leads will not find you, so you have to reach them first
- ✓You want a price on the page, not a quote after a call
Can They Work Together?
Yes. Qualified handles your website chat widget, SurFox AI works your outbound lists and covers the rest of inbound: its own website chat and a published Voice number. Different tools, and where they overlap, SurFox AI is doing more of the qualifying.
Qualified Handles
Website visitors who find you through marketing, SEO, ads
SurFox AI Handles
Text, your website chat, a published Voice number for callers, and any lead list you already own
The SMS Advantage
Why SMS lead qualification outperforms chat widgets and email for outbound.
SMS Open Rate
vs 20% for email. Your message actually gets seen.
Response Rate
People actually text back. They do not respond to chat widgets the same way.
Feels Personal
SMS feels personal, not corporate. It is how people actually communicate.
Proactive
Do not wait for leads to visit your site. Reach out to them first.
Who Uses SurFox AI?
SMBs and sales teams who have lead lists but no time to text them all.
Staffing Agencies
Real Estate
Insurance
Solar
Home Services
Frequently Asked Questions
Common questions about Qualified vs SurFox AI
How much does Qualified cost compared to SurFox AI?
Qualified is sold through enterprise contracts with quote-based pricing, which typically puts it well beyond most SMB budgets and requires a sales conversation before you see a number. SurFox AI publishes its pricing: plans run from $49 to $2,497 per month with self-serve signup. If you are running an ROI comparison, the practical difference is that you can start with SurFox AI today and calculate real returns from your own data, rather than modeling projections in a calculator before you have talked to anyone.
Is there a Qualified ROI calculator, and what does it actually tell you?
Qualified publishes an ROI calculator that models pipeline generated from inbound website traffic. It is a reasonable estimate if inbound web visitors are your main lead source. It tells you nothing about outbound, though, because it assumes leads arrive at your site first. If most of your leads sit in a CRM, a purchased list, or an event export, that model does not describe your business. Our ROI calculator is built around lead lists you already own.
What is the best Qualified alternative for outbound lead qualification?
Qualified is built for inbound website visitors, so the alternative you want depends on your motion. If you need to proactively reach lead lists you already own, SurFox AI qualifies them by text with a 98% open rate. Qualified cannot reach those contacts at all, because its chat only engages people who are already on your site. SurFox AI also runs its own inbound doors, website chat and a published Voice number for unknown callers, so it covers both sides Qualified splits between different tools.
Do you need Salesforce to use SurFox AI?
No. Qualified is built around Salesforce and much of its value depends on that integration. SurFox AI works standalone or alongside whatever CRM you already run, including GoHighLevel and Follow Up Boss. You can upload a list and start qualifying without a CRM migration or an admin.
Can I use both Qualified and SurFox AI?
Yes. Qualified handles inbound website visitors through its widget while SurFox AI works your outbound lists by text and covers the rest of your inbound surface, its own website chat and a published Voice number for callers who are not yet in your CRM. Teams with a strong inbound motion and owned lead databases often run both.
Ready to Qualify
Every Lead?
Qualify on text, chat, or a published Voice number, and let SurFox AI work the lead lists you already own. Your team only talks to hot prospects. 30-day money back guarantee.
Plans start at $49/month. Self-serve setup, live once A2P approves.