Predict What's Next.
Optimize What's Now.
Go beyond visibility. SurFox Insights forecasts trends, models outcomes, and recommends optimizations - turning your data into strategic advantage.
How Insights Works
From historical patterns to future predictions in four steps
Data Integration
Insights consumes processed metrics from SurFox Pulse, aggregating historical performance and interaction patterns.
Pattern Recognition
Advanced ML models identify trends, anomalies, and predictive signals across your entire dataset.
Predictive Modeling
Forecast future outcomes with confidence intervals. See what is likely to happen before it does.
Optimization Recommendations
Actionable suggestions to improve performance based on predictive scenarios and what-if modeling.
Predictive Intelligence Modules
Every dimension of future performance, modeled and actionable
Revenue Forecasting
Predict future revenue with confidence intervals based on historical conversion patterns and current pipeline health.
Conversion Optimization
Model which changes will have the biggest impact on conversion rates. Test before you implement.
Churn Prediction
Identify customers at risk before they leave. Understand churn drivers and intervention effectiveness.
Performance Optimization
Discover which tactics, timing, and approaches will yield the best results based on historical success patterns.
Model Before You Move
Test strategies in simulation before committing resources. See predicted outcomes for different approaches.
Scenario Simulator Preview
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Who Uses Insights
Strategic intelligence for every revenue function
Sales Leaders
Forecast pipeline accurately, identify top performers' patterns, and predict which deals will close.
Marketing Teams
Model campaign ROI before launch, optimize spend allocation, and predict customer acquisition costs.
Customer Success
Predict churn risk, identify expansion opportunities, and model the impact of retention strategies.
Why Teams Choose Insights
Foresight, recommendations, and confidence
Strategic Foresight
Stop reacting to the present. Start preparing for the future with predictive intelligence that shows you what is coming.
Actionable Recommendations
Not just predictions - concrete suggestions on what to do next, backed by data and modeled outcomes.
Faster Decisions
Reduce analysis paralysis. Insights gives you the confidence to move quickly on high-impact opportunities.
Insights + Pulse = Complete Intelligence
SurFox Pulse shows you what's happening now. SurFox Insights shows you what happens next. Together, they create a complete intelligence layer - awareness plus foresight.
Data Lineage
Every prediction traces back to Pulse event data
Unified Platform
One login, seamless workflow from visibility to prediction
Predictive Intelligence, Privately
Your models, your data, your predictions - completely isolated
Model Isolation
Predictive models train exclusively on your data. No cross-customer learning, no shared intelligence.
Explainable AI
Every prediction comes with explanation. Understand the factors driving forecasts and recommendations.
Data Governance
Full audit trails, retention policies, and deletion capabilities. You control your predictive data.
Frequently Asked Questions
How accurate are the predictions?
Insights provides confidence intervals with every prediction. Accuracy improves over time as the model learns from your data. Most forecasts achieve 85%+ accuracy within 30 days of historical data.
Do I need SurFox Pulse to use Insights?
Insights works best with Pulse data, but can also consume data from other sources via API. The tightest integration and most accurate predictions come from using both products together.
Can I customize the predictive models?
Yes. Insights comes with pre-built models for common use cases, but you can configure model parameters, feature weights, and even train custom models on your specific business logic.
How far into the future can Insights predict?
Standard forecasts cover 30, 60, and 90 days. For longer-term strategic planning, we can model up to 12 months with decreasing confidence intervals as timeframes extend.
What happens if predictions are wrong?
Models continuously learn from prediction errors. When actual outcomes differ from forecasts, the system adjusts its weights and improves future predictions. You can also provide feedback to accelerate learning.
Stop Guessing.
Start Knowing.
SurFox Insights gives you the foresight to make confident decisions. Predict outcomes, optimize strategy, and stay ahead of the curve.